Artificial Intelligence is everywhere. From LinkedIn feeds to boardroom discussions, the topic of AI is reshaping how we think, work, and engage. For coaches and coaching organizations, AI presents both an unprecedented opportunity and a pressing responsibility.
Coaching is a human craft. AI? It’s a powerful tool. But when we mix the two, without thought, without care, we risk losing the thing that makes coaching work: trust.
That’s why this conversation is so important.
In our latest Delenta webinar, we brought together two voices you should know:
And what they said was clear: the future of coaching isn’t about letting machines take over. It’s about coaches who lead with ethics, empathy, and smart tools.
Want to dive deeper? Watch the full webinar here: "What to know about AI in coaching"
According to the ICF, coaching went from 50% virtual in 2019 to 87% virtual by 2021. With that shift came new tools: note-takers, appointment schedulers, digital whiteboards, and, more recently, AI-powered assistants.
But with technology comes complexity. Coaches today are bombarded with tools, subscriptions, and apps. Many are overwhelmed.
The truth? There are too many tools. Too many dashboards. Too many decisions.
As Sue put it, “When you use AI, you are delegating decision-making power to a system. That means you have to be even more accountable.”
Coaches don’t need another app. They need clarity. Tools that simplify, not complicate. That’s where Delenta comes in. We don’t just hand you features, we give you a platform that gets out of the way so you can get back to what you do best: coaching.
Tools like ChatGPT, Synthesia, and Otter AI are gaining ground in coaching spaces. Coaches are:
Pamela Larde shared how she now sends clients a post-session summary, generated instantly through AI, enhancing their experience and recall. “I build AI into my coaching contracts, not just for compliance, but for clarity and trust,” she explained. “My clients appreciate that.” "I’m excited to use AI to expand my reach and serve more clients without losing that human essence."
And yet, AI is not magic. It doesn’t find "truth." It predicts. It generates based on patterns, which makes ethics and oversight critical.It can summarize your session notes. Suggest next steps. Offer reminders. But it can’t feel your client’s hesitation. It can’t sense a breakthrough. That’s your job.
The key is to use AI as a mirror—not a megaphone. A quiet guide. One that reflects, not replaces.
Pamela said it best: “The real win with AI is time. When I’m not stuck in admin work, I can spend more time doing what I love, coaching.”
Sue Turner introduced a Responsible AI Governance Framework, now a must-have for every coaching business:
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According to Sue, “Coaches need to start asking better questions, not just ‘Can I use this tool?’ but ‘Should I use this tool for my clients?’”
Her point is clear: ethics is not a checkbox, it’s a mindset.
And that’s the shift. From adoption to intention.
This framework aligns with emerging legislation like the EU AI Act and international ISO standards. And it’s already baked into the way Delenta builds coaching-specific AI features.
Searches for "AI in coaching" and "ethical AI use" have skyrocketed in the past year. As more clients become tech-savvy, your ability to show you’re using AI responsibly is a trust signal.
Clients want to know:
Pamela drove this home: “The real win with AI is time. When I’m not stuck in admin work, I can spend more time doing what I love coaching.” She also pointed out that AI helps her personalize client experiences more deeply, which creates stronger, longer-lasting relationships.
With Delenta, you can confidently answer yes.
At Delenta, we’re not here to wow you with AI bells and whistles. We’re here to help you:
We’ve built:
Oh, and we’re ISO/IEC 27001 certified. Because security isn’t optional. It’s foundational.
Ready to integrate AI into your practice? Here's where to begin:
We’ll leave you with this: AI isn’t here to take over. It’s here to help.
Used well, it lets you coach more people, with more impact, and less stress. But only if it’s built with care, and only if you’re clear about how and why you use it.
As Sue puts it:
"We must ensure AI benefits 8 billion people, not just 8 billionaires."
That’s what we believe at Delenta. Let’s build tech that serves people. Let’s lead coaching into the future with heart, with humility, and with tools that work for you, not the other way around.
So, if you’re ready to explore AI without losing the soul of your coaching practice, we’d love to show you how.
Start your free trial with Delenta today, or If interested in learning our AI work for coaching and how we're super charging human coaching then visit 👉 www.delenta.cloud/ai
